2015 Mercedes GLA will be Range Rover Evoque killer [video]
The Mercedes-Benz GLA Concept that just made its global debut at Auto Shanghai 2013 has been a big hit and one of the stars of the show. Mercedes says the concept will become a production vehicle next year and it will enter the very competitive mid-size luxury SUV segment. Mercedes has seen what is happening with the popular 2013 Range Rover Evoque, and wants a piece of that pie. The new Evoque has been wildly popular around the globe and if you look at its design, the Mercedes-Benz GLA Concept looks very similar. Will the production model look like the concept that was recently unveiled at Auto Shanghai 2013?
GLA Class to compete with new Evoque
According to AutoCar, they have reported that insiders have said the new GLA Class production model will be 90 percent representative of the GLA production model. It is expected to make its global launch sometime next year and AutoCar says it will be priced around $32,500 (25,000 euros). If this is correct, that will make the new Mercedes GLA Class very competitively priced and well under the $41,995 starting price for the 2013 Range Rover Evoque Pure five-door. It may not only compete with the popular stylish crossover, but could it be an Evoque killer?
Mercedes-Benz has made it known that they want to take over the top spot from BMW and Audi as the number one luxury automaker. Right now they are in third place behind their two German rivals. But they are making big strides by introducing the new CLA four-door coupe that will be competing with the BMW 3-Series and Audi’s A4. But they haven’t had an entry in the mid-size luxury SUV market. The new GLA Class will give them the luxury crossover they need to take sales from the Range Rover Evoque.
Evoque set the standard and a new segment
Mercedes-Benz sales and marketing chief, Joachim Schmidt, describes the GLA’s role in the compact SUV segment as “a sporty and more coupe-like evolution of this category of vehicle.” This sounds a lot like the Evoque that set the standard for the new category. Mercedes will have a lot of work to do to catch up with Land Rover.