Tesla pickup truck talk starting to make more and more sense
When we first heard Elon Musk mention an electric Tesla pickup truck this we thought it was just Elon poking fun at the old-iron pickup makers. Some of which get as low as 12 GPM around town. Elon Musk spoke again this week about an electric pickup truck. That made us take a deeper look at why a pickup truck from Tesla might make sense and we now think a Tesla pickup could be wildly successful.
Tesla Electric Truck Market Size
The single most sold nameplate in the US auto industry is the Ford F-150- by a huge margin. Other trucks from Chevy and Ram also sell in numbers that make even the best-selling fuel sippers’ sales look small. If Tesla really wants to change the automotive world as we know it, this is the real target. If Tesla took just 5% of the market share in this segment it could surpass the 2013 Model S sales easily.
Trucks are already pricey too. That is a big advantage for Tesla. It would be a lot easier to sell a $60,000 electric luxury truck to an ICE truck business owner that paid $50,000 for his last pickup than to sell a commuter a $35,000 GEN III sedan who paid $20,000 for his last Prius.