2013 Buick Verano Turbo priced under $30K, exactly in line with competitors
General motors today announced that the 2013 Buick Verano Turbo will be priced under $30K to start. The Verano is Buick’s compact sedan and will be built to offer both luxury and also sportiness. This is a segment that is hard to define. The Verano is slightly longer than a Ford Focus ST, and slightly shorter than a Hyundai Sonata 2.0T. It is almost the same size as a Toyota Camry V6 (same width, slightly taller, slightly shorter). However, the people at General Motors don’t want the Buick Verano Turbo to compete with these cars, it wants to take on the Lexus IS line. The worst thing that could happen would seem that it might succeed. Lexus doesn’t sell that many IS sedans.
The new GM prides itself of fuel economy, but the 2013 Buick Verano is only average. Buick reports a city mpg of 20, a highway rating of 31mpg for an overall score of 24 mpg for the Verano Turbo. Buick’s main problem is that the Toyota Camry V6 actually has a better overall rating at 25 mpg. In a press release, Buick states that “The available Ecotec 2.0L turbo… makes an estimated 250 horsepower ... It provides on-demand power comparable to a V-6, but with the efficiency of a four-cylinder….” The problem with this statement is that the Verano Turbo does not offer the efficiency of a four cylinder engine, nor does it have the same power as any of the competitor's recently introduced V6 engines. In fact, as the Camry example shows it is not even as fuel efficient as a more powerful V6 offered by Toyota in a slightly larger vehicle. Another example is the Sonata 2.0T (Turbo). This car has been available for sale now for a few years and is almost ready for its next design. The Sonata gets 34 mpg highway and an overall rating of 26mpg. Buick is jumping into a market where all of the competitors have more power and get better fuel economy. The Hyundai Sonata 2.0T, Ford Focus ST, and Toyota Camry V6 SE all have prices within a few hundred dollars of the Verano Turbo when similarly equipped.