2013 Buick Verano Turbo

2013 Buick Verano Turbo priced under $30K, exactly in line with competitors

That price will help the Buick get noticed in a very tough market segment as it tries to win customers from luxury makes Lexus, Acura and Infiniti, but the mainstream brands seem to be the Verano's real competition.

General motors today announced that the 2013 Buick Verano Turbo will be priced under $30K to start. The Verano is Buick’s compact sedan and will be built to offer both luxury and also sportiness. This is a segment that is hard to define. The Verano is slightly longer than a Ford Focus ST, and slightly shorter than a Hyundai Sonata 2.0T. It is almost the same size as a Toyota Camry V6 (same width, slightly taller, slightly shorter). However, the people at General Motors don’t want the Buick Verano Turbo to compete with these cars, it wants to take on the Lexus IS line. The worst thing that could happen would seem that it might succeed. Lexus doesn’t sell that many IS sedans.


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