Dashboard Denial on the rise says Kwik Fit research
Research conducted by ICM Research on behalf of Kwik Fit, the United Kingdom's largest auto repair chain, found that a huge number of drivers are guilty of what they call "Dashboard Denial."
The study found that 13 million motorists had a warning light requiring maintenance or a mechanic appear on their dashboard in the past year. Of those, a third (31%, 4 million) ignored the light for at least five days. Of those, 1.2 million continue to ignore the light for months.
While this is already bad, of the 13 million with warning lights, only 3.7 million had the problem checked immediately by a mechanic. The rest took their time, but didn't wait the 5 days to be considered a "Dashboard Denier."
ICM found that most of the warning lights were check engine lights, followed by oil pressure warning. About 400,000 of the motorists in the survey couldn't identify the light and either ignored it as "unimportant" or didn't ask their mechanic what the light was for. The most often misunderstood light is the tire pressure warning system symbol. Less than half (49%) of those surveyed could identify the tire pressure symbol light for what it was.