Suzuki continues its dominance in India as it sells its 10 millionth car
This represents a huge step for the Indian automotive market and Maruti Suzuki as a whole, which controls roughly 50% of the Indian automotive market. Making it the dominant and number one player in the Indian vehicle market. The company recently celebrated its 12th consecutive year of ranking first place in the J.D Power customer satisfaction awards in the country. (Maruti Suzuki is a subsidiary of the Japanese company Suzuki Motor Corporation.)
The 10 millionth Suzuki that was sold, was a Red Swift. The special vehicle was delivered this week to a customer in Coimbatore. The Swift was built at the company’s Manesar manufacturing plant near New Delhi.
Maruti Suzuki first started production and rolled out it first car in December 1983. By February 2006 it had achieved more than 5 million vehicles sold in India. That means it has taken only a further six years to reach 10 million, doubling the sales number.
This rapid growth is due in part to successful models such as the Swift and Wagon R. Including that the Alto has remained the most popular new car in India over the last seven years.
Maruti Suzuki has aggressive growth plans to continue with the sales success. In 2010 sales volume reached 1.1 million units for Maruti Suzuki. They are set to grow to over 1.7 million annually in 2013.