2 car brands that just need to give up
When the quarterly sales reports and corporate filings are released, the auto industry's news is full of the successes and failures. Lots of talk about how well or badly GM, Ford, Toyota, and the others are doing proliferates the press. Yet two companies are still plugging away at the U.S. market despite repeated, long-term abysmal sales figures.
The question is: why are they still bothering?
The two companies, of course, are Mitsubishi and Suzuki. Both make decent products and both are competing in markets where sales figures are traditionally very high - small cars, crossovers and SUVs. Neither company has made any real headway into the North American market in decades, however, and we have to wonder why they are continuing to try.
This company's sales figures for the year so far are continuing to drop. They're down under 5,000 units per month now and continuing to slide at double-digit losses year-on-year. They hold less than half of one percent of the total U.S. market.