The SRT Viper Moves a Disappointing 591 Units in 2013 but a Bright Future is Coming
The 2013 SRT Viper officially went on sale in early 2013 with the very first units being delivered in March before the full delivery process began in April. Viper sales peaked in June with 97 units sold but the numbers would dip back down and fluctuate in the 40-60 range for much of the 2013 calendar year with sales bottoming out in November when just 41 Vipers were delivered. Granted, the company got off to a slow start before really getting going at full speed in April but even if the company had posted average sales numbers in January, February and March – the company would have only delivered only around 788 new Mopar supercars. Chrysler really hasn’t said how many SRT Vipers they plan to sell but they plan to cap production at 3,000 units for 2014 and 2,000 units for 2015 so for dealerships to need that many Vipers in 2014, there is going to need to be a big boom in Viper deliveries.
While some critics (who have obviously not driven the new SRT Viper) believe that Chrysler Group may have missed the mark with the new supercar but SRT boss Ralph Gilles believes that the problem isnt due to lack of demand. Instead, the slow delivery comes due to dealerships ordering Vipers that have not been ordered by a customer simply to fill their showroom. These cars are ordered and built just to spend some time sitting on a dealership showroom floor and while they will eventually sell – these models clog up and slow down the production process thus preventing the company from completing production of those specially ordered Vipers that have customers waiting with cash in hand.