Chrysler to sell gorgeous Motor Village LA dealership due to controversy
When the Motor Village opened last November on the night before the LA Auto Show opened, it was an incredible event packed full of celebrities, LA socialites and Chrysler execs including Sergio Marchionne. The evening offered attendees a chance to wander through the multi-level dealership featuring new models and brand-specific boutiques throughout, showing the Motor Village is truly a car dealership like no other. However, when speaking with a handful of LA residents familiar with the automotive scene, not everyone was so happy about the opening of the Motor Village.
It turns out that there is a California law that prohibits an automaker from owning/operating a dealership within ten miles of other similarly branded dealerships and in this case, the Motor Village is within that range of several Chrysler-branded dealerships. Because of this, the California New Car Dealers Association filed a complaint with the California Department of Motor Vehicles and based on their findings, Chrysler will have to attend a meeting on September 27th as they face charges of violating the aforementioned location rule. Needless to say, Chrysler hopes to avoid the charges posed against them so they have worked out the details to sell the massive dealership to New Century Automotive Group. New Century currently owns and operates six dealerships in Southern California but none of them are Chrysler branded, as the group will add the Motor Village to its 3 VW franchises along with their BMW, Mini, and Infiniti dealerships.