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In the constantly buzzing world of automotive news, there's always a rumor milling about. This week's spicy headline claimed that Ford's CEO, Jim Farley, was "banning" electric vehicles (EVs). Before you drop your morning coffee, let's put the brakes on that notion. Under Farley's guidance, Ford's trajectory has been anything but anti-EV. The blue oval brand is charged up for an electric future. Here's why:
Investing in U.S.-Based EV Plants The most significant testament to Ford's commitment to the electric future is its investment in production facilities. Farley was recently seen discussing the company's plans for its newest EV plant outside Memphis, Tennessee. If you're banning something, you generally don't invest billions into its production.
Why it's PRO EV: A new plant signifies long-term commitment. Ford isn't just dipping its toes into the EV pool; it's diving head-first. This Tennessee plant, once operational, is projected to create 6,000 new jobs and generate a whopping $5.6 billion.
Ford's Financial Commitment to EVs Money talks, and Ford speaks the EV language loud and clear. The automaker recently announced potential losses due to significant investments in boosting EV production. By the end of 2023, they aim to produce 600,000 electric vehicles annually, shooting for a staggering two million by 2026.
Why it's PRO EV: This kind of financial commitment is not for the faint-hearted. It signals a bold move, a belief in the future of EVs, and a long-term vision that aligns with global shifts toward sustainability.
The Importance of a Domestic Supply Chain Jim Farley's vision extends beyond just producing EVs; he's about creating a robust, U.S.-based supply chain. From mining to battery production, he advocates for reduced dependency on overseas sources. Farley emphasized, "We have to have mines and processing to build a digital economy here in the U.S. We cannot continue to import batteries and rare earth from overseas. We have to move it to America."
Why it's PRO EV: Ensuring that the critical components of electric vehicles, like batteries and rare earth metals, are produced domestically means that Ford is looking at the bigger picture. It's not just about building electric cars but doing so in a way that benefits the American economy and workforce.
Embracing the Startup Mentality Any paradigm shift requires a company to adapt and evolve. Farley and his team acknowledge that the electric vehicle division is in its "startup" phase. This means investing heavily, both in terms of finances and resources, to build the foundations of a sustainable electric future.
Why it's PRO EV: Recognizing and embracing the startup mindset means Ford is agile, willing to take calculated risks, and constantly learning from its experiences to refine and improve its EV offerings.
An Electric Future Packed with Innovation Farley's vision isn't just about transitioning to electric; it's about leading with innovation. The company's all-new electric truck will be equipped with updatable software akin to smartphones – a feature not previously present in their EVs.
Why it's PRO EV: This is a nod to the future. An acknowledgment that the EV market isn't just about electrifying vehicles but revolutionizing the driving experience itself.
Conclusion
Take a moment to let this sink in. Under Jim Farley's leadership, Ford is charging toward an electric future. Don't let sensational headlines steer you off course; the future is electric, and Ford is plugged in.
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A recent video tweet by a famous Tesla blogger from China claims that this new Tesla store in Chongqing, China, is the best in the world. The video of the store is going viral.
The store, which is located in the Chongqing-JIEFANGBEI Starlight Plaza, features a 3D ground painting that combines the Tesla Gigafactory Shanghai and Chongqing landmarks.
Peter Neilson is an automotive consultant specializing in electric cars and hybrid battery technologies. He holds a Bachelor of Science in Automotive Service Technology from Weber State University. Peter can be reached on Linkedin and you can tweet him at The_hybrid_guy on Twitter. Find his page on Facebook at Certified Auto Consulting. Read more of Peter's stories at Toyota news coverage on Torque News. Search Toyota Prius Torque News for more in-depth Prius coverage from our reporter.
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