Chevrolet revels in the 2011 return to Number One in passenger car sales
Chevrolet posted its best annual retail sales increase in 35 years, largely thanks to a literal breakthrough in their business model - they have finally learned to build small cars that will not only sell but realize a profit. The proof is in the strong sales of the Cruze compact sedan. Sales of compact cars by the brand nearly doubled over 2010.
“Leading the U.S. industry in passenger car sales in our centennial year proves that we have transformed the Chevrolet product lineup and are delivering the high-quality, fuel-efficient, expressively designed cars that more and more people want,” said Alan Batey, U.S. vice president, Chevrolet Sales and Service, according to a post by Kensei on Las Vegas TSG Business News.
Chevrolet sold in excess of 763,000 passenger cars during 2011. This included models such as the subcompact Sonic, Cruze, Volt electric hybrid, Malibu and Impala sedans, plus Camaro and Corvette sports cars.
“We are confident we can continue to build on the momentum with the new Sonic and the new Malibu Eco arriving in dealer showrooms in the coming weeks,” Batey added.
U.S. sales of the Chevrolet Cruze totaled 231,732 last year, contributing greatly to the company’s global success. As the best-selling Chevrolet nameplate, the Cruze has sold over 1 million units in the three short years since it’s launch.