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Ford Slashes Price Of F-150 Lightning By Up To Nearly $10,000 Just as Tesla is About To Announce Cybertruck's Pricing

Ford slashes price on F-150 Lightning electric pickup truck by up to $10,000 ahead of Cybertruck's deliveries.

 

As Ford’s Rouge Electric Vehicle Center in Michigan has increased its capacity and continued work to scale its production and costs, the automaker has slashed the price of its popular electric truck the F-150 Lightning. The automaker also took advantage of improved battery raw material costs to help lower the price.

 

River Rough Plant Closed For Lightning Upgrades

 

The Rouge Electric Vehicle Center in Michigan temporarily closed to complete final plant upgrades to triple the plant’s annual run rate to a targeted 150,000 F-150 Lightning trucks beginning this fall.

 

 

The upgrades at the plant, combined with improving battery raw material costs and continued work on scaling production and cost, help make it possible to lower pricing across the F-150 Lightning line. Customers will now have greater availability of their built-to-order truck as early as October at an MSRP closer to initial Lightning pricing.

 

“Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints, and other factors drove up the cost of the EV truck for Ford and our customers,” said Marin Gjaja, chief customer officer of Ford Model E. “We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.”

 

 

Model                                                              Previous                     Updated          Adjustment

                                                                        Price                           Price

Pro                                                                   $59,974                       $49,995           $9,979

XLT 311A                                                        $64,474                       $54,995           $9,449

XLT 312A                                                        $68,474                       $59,885           $8,479

XLT 312A Ext. Range                                      $78,874                       $69,995           $8,479

Lariat 510A                                                      $76,974                       $69,995           $6,979

Lariat Ext. Range                                             $85,974                       $77,495           $8,479

Platinum Ext. Range                                        $98,074                       $91,995           $6,079

 

Destination and delivery charges are $1,995.

 

 

With ordering now open for all customers, Ford is offering a $1,000 bonus for retail customers who build their own XLT, Lariat, or Platinum truck through their dealer or via Ford.com from July 6 to July 31 as part of the national summer sales event. In addition, Ford Credit is offering eligible buyers interest rates as low as 1.9 percent APR for 36 months.

 

Lightning Eligible For Tax Credits

 

The 2023 MotorTrend Truck of the Year, most F-150 Lightning models are also eligible for as much as $7,500 in potential Inflation Reduction Act consumer and commercial electric vehicle tax credits, making it an even more enticing option for eligible customers considering an electric pickup truck.

 

Starting early next year, all F-150 Lightning customers will have access to more than 12,000 Tesla Superchargers across the U.S. and Canada. Commercial customers can also access Ford Pro Charging solutions to keep their F-150 Lightning powered up whether they need to charge at home or onsite at work.

 

Customers can order their F-150 Lightning from their local dealer here or in-store.

 

Marc Stern has been an automotive writer since 1971 when an otherwise normal news editor said, “You're our new car editor," and dumped about 27 pounds of auto stuff on my desk. I was in heaven as I have been a gearhead from my early days. As a teen, I spent many misspent hours hanging out at gas stations (a big thing in my youth) and working on cars.  From there on, it was a straight line to my first column for the paper "You Auto Know," an enterprise I handled faithfully for 32 years. Only a few people know that I also handled computer documentation for most of my earnings while writing YAN. My best writing, though, was always in cars. My work has appeared in Popular Mechanics, Mechanix Illustrated, AutoWeek, SuperStock, Trailer Life, Old Cars Weekly, Special Interest Autos, etc.  You can follow me on: Twitter or Facebook.