One in four 2012 Buick LaCrosse buyers chose the eAssist model
According to GM media sources, the 2012 Buick LaCrosse with eAssist continues to lure customers looking for a spacious fullsize luxury sedan that gets the fuel economy of many compacts. In February alone, one in four LaCrosse buyers chose the eAssist model which is an all-time high.
Furthermore, retail sales of the 2012 Buick LaCrosse – eAssist and V-6 models included – were up 24.9 percent in February, a month in which it was Buick’s top-selling nameplate. In California, the take-rate for the 36-highway-mpg sedan reached 31 percent.
”The eAssist technology is bringing in buyers from premium brands like BMW, Lexus and Audi,” said Greg Anderson, sales manager at Casa de Cadillac Buick GMC in Sherman Oaks, Calif. “These new Buick customers are interested in technology and fully loaded models. One came off the truck on Sunday that we had already sold on Thursday. The eAssist story is getting out, and buyers are interested.”
LaCrosse with eAssist uses a compact lithium-ion battery pack and small electric motor to aid the performance of a fuel-efficient 2.4-liter gas engine, while advanced start/stop technology allows the vehicle to operate on just electricity while at rest. eAssist replaced a conventional 2.4L gas engine in the 2012 LaCrosse lineup, which averaged 11 percent of 2011 sales.