Why Mitsubishi will dominate global EV advancement

Why Mitsubishi will dominate global EV advancement

The Mitsubishi MiEV Evolution III is set to take on the Pikes Peak Hill Climb today. Why does Mitsubishi do it?

Mitsubishi will enter their MiEV Evolution III all-electric race car in The Pikes Peak International Hill Climb that is the second oldest motorsports event in the United States following the famed Indianapolis 500. The very first event was held in 1916, and Mitsubishi aims to win in 2014. It’s the ideal testing ground for automakers and its a tough challenge because of the altitude.

The course imposes extraordinarily challenging driving conditions upon the driver and cars with its 12.42 miles consisting of 156 corners. The great elevation change of 4,720 feet is challenging on the cars that have to deal with temperature, air pressure, weather and other atmospheric conditions. Why does Mitsubishi do it?

Why does MMC race the MiEV Evolution III?

Mitsubishi Motors has believed for decades that motorsports is the ultimate proving ground for vehicles as demonstrated by its successful history with multiple championships in the extremely difficult World Rally Championship (WRC) and Dakar Rally. Mitsubishi is at the Pikes Peak International Hill Climb to prove that they are the leader in electric-powered vehicles.

They already produce the Mitsubishi i-MiEV, and its derivatives combined with the Mitsubishi Outlander PHEV, have already sold about 50,000 units throughout Japan, Europe and Asia. Mitsubishi Motor Corporation (MMC) would like to continue developing and advancing EV technology so that it remains the leader in this new form of high-tech, eco-friendly transportation.

They aim to set a record time


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Too bad they can't dominate sales...