2013 Subaru BRZ

Subaru bringing convertible BRZ to U.S. in 2014

While Toyota has decided not to offer a convertible FR-S in the U.S., Subaru will be offering a BRZ convertible here in 2014.

While we won’t see a convertible Scion FR-S here in the U.S., it is reported that Subaru will be bring a production convertible to North America in 2014. Automotive News is reporting that Subaru has decided to move ahead with plans to build a convertible BRZ for the U.S. market and it will be launched here as a 2014 model.

Tetsuya Tada, Toyota lead developer for the 86 project, has said that a convertible Scion FR-S has been planned all along, but do to pricing issues, they have decided to shelve the idea. They will be offering the drop-top version in European and Japanese markets in early 2014 under the Toyota GT badge. It is good news that Subaru will be offering a soft-top BRZ for buyers in North America.

In the U.S., the Scion FR-S and the BRZ are well-priced at $25,000, and the convertible option will likely add a few thousand dollars to the cost of the vehicle. Subaru is making a wise decision because there aren’t a lot of drop-top models to choose from in this segment. The 2013 Ford Mustang and the 2012 Mazda MX-5 are the only two options and the BRZ should compete well against those two competitors.


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