How 2015 Mercedes GLA-Class gets tested before its launch
From the drawing board, to engine and drivetrain development, wind tunnel testing and climate testing, the all-new Mercedes GLA-Class goes through all of this before they even take it out on the road. Mercedes then takes the test mules out to the Nurburgring for severe testing on the “ultimate public road.” Mercedes takes the new luxury on public roads all over the globe for more testing to see how it performs. This is all before it makes its dealer launch in the U.S. this fall.
GLA created for a new generation
Mercedes-Benz created the new 2015 GLA-Class for a new generation of active millennial consumers who have never purchased a Mercedes vehicle before. Just like the new CLA-Class four-door coupe, the GLA is attracting new buyers to the German luxury brand. With GLA, its all about conveying the freedom that the new compact SUV offers. It had a go-anywhere attitude for young active buyers.
Severe testing around the globe
Mercedes needs to test the new GLA-Class is a variety of climates and conditions where this new compact SUV will be used by an active generation. The GLA-Class will be a global vehicle and it opens up the world to this new generation of adventure seekers and freedom lovers. The new GLA creates a new segment in the luxury compact SUV market. It’s a sporty new entry into an untapped market and Mercedes is leading the way.
All systems get tested