2012 Ford Focus ST

Ford puts engine roar back into hot Focus ST cabin [Video]

The new 2012 Focus ST is so quiet, that Ford needed to put the engine roar back into the cabin for a hot hatch experience.

Consumers who buy Ford’s first global performance car, are looking for a sporty performance car experience. The ST badge signifies performance, and that's exactly what buyers of the hot hatch are looking for. But Ford made the cabin of the new 2012 Focus ST so quiet, that drivers couldn’t hear the engine in the hot hatch. Ford engineers have refined the cabin too much by putting extra sound proofing materials to minimize sound levels. But drivers who buy the hot Focus ST are looking for the distinctive engine roar that gives the sporty hatch a unique experience.

Ford engineers responded to buyers who said the cabin was too quiet, and developed a device called a Sound Symposer that actually amplifies the engine roar and brings it back into the cabin. The new device is able to electronically control the sound depending on driver input. It can be twice as loud under full acceleration and will remain quiet under moderate acceleration. The Sound Symposer amplifies the sound from the engine and channels it along a pipe to the cabin near the dashboard where it is fully audible to the driver.


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This is a noisy world, and a quiet car is a joy to be experienced. Some few enthusiasts may want to hear more engine noise, but Ford is badly mistaken to think that the full potential buying market wants engine noise piped into the cabin. This is a bad decision that will restrict sales of this otherwise very appealing new car.
I think it makes sense to do so. People who will buy it will want the noise that comes with it and Ford is smart to listen to them. After all, it is all about the Power of Choice :)
I just picked up a Focus ST last Friday (our 2nd EcoBoost!)... Sound Symposer... gimmicky? Sure... but I can't help but LOVE IT!!! Sounds GREAT, IMHO!