First Mercedes A-Class rolls off assembly line with attractive pricing
Mercedes-Benz announced that the very first A-Class compact model rolled off the production line today. This is the company’s second new compact model following production of the new B-Class last year. Both cars are produced at the company’s Rastatt, Germany plant and share a common architecture allowing the cars to be produced on the same assembly line. The Mercedes-Benz A-Class represents a new entry into the growing luxury compact segment along with the BMW 1-Series and the Audi A3.
The new luxury compact from Mercedes made its production debut at the 2012 Geneva Motor Show and was a big hit with consumers. The automaker's goal here in the U.S. is to hook a new, younger set of Mercedes-Benz loyalists with the all-new A-Class. And while we won’t see the new luxury compact here until sometime in 2014, the car is already a huge hit in Europe.
A-Class is loaded with safety and high-tech features
Mercedes reports that since the start of sales in mid-June in Europe, more than 40.000 customers have already ordered the new A-Class before the first car was produced. "Demand for our premium compact cars is so strong that we are going to to introduce a third assembly shift in October 2012", said Peter Wesp, Head of the Mercedes-Benz Rastatt plant.
When the A-Class was first introduced in Geneva, Mercedes said the compact car would be packed with safety and high-tech features normally not found on more expensive models like the S-Class. And they were right, as the A-Class comes standard with the radar-supported Collision Prevention Assist system, Attention Assist, brake hold function, Hill-start Assist, and the brand's Pre-Safe system, which prepares the vehicle for an impending crash. Optional safety features include Distronic Plus and Adaptive Highbeam Assist. The European spec A-Class will get three trim levels, Urban, Style and the AMG Sport. There has been no official word on what trim levels will be offered in the U.S.
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