2013 Subaru XV Crosstrek

2013 Subaru XV Crosstrek sales far exceed expectations

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The 2013 Subaru XV Crosstrek first one-month sales figures more than quadruple initial target.

Subaru launched the all-new 2013 XV Crosstrek in September and sales in Japan have already more than quadrupled the Japanese automakers initial sales goals. Subaru Japan has announced that cumulative sales of the new XV Crosstrek reached 4,277 units in Japan after just one month. Fuji Heavy Industries, the manufacturer of Subaru, had an original monthly sales target of 1000 cars. The popular XV Crosstrek looks like it’s going to be a bigger hit with consumers than expected.

While the Japanese automaker hasn’t released U.S. sales figures, we would imagine the new crossover is having similar success here in North America. Last month, Subaru of America had a 32 percent increase over September 2011. The all-new Subaru Impreza is accounting for much of that sales increase. It will be interesting to see how well the new XV Crosstrek is doing here with its pricing and options.

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