Toyota should keep the 2015 Tacoma simple
Toyota should create a “Tacoma Classic” version of its popular compact pickup truck and focus on making the vehicle simple, reliable, and durable. That is a recurring message Torque News commenters and forum readers have conveyed to us after reading our recent series on the Tacoma’s future in light of the coming Chevrolet Colorado and GMC Canyon.
Tacoma Sales Leadership Threatened
The Toyota Tacoma has enjoyed a number of years now as the leader in the compact truck market. The Tacoma is also the number one vehicle of any type in terms of resale value. Ford quit on the Ranger, and is not likely to bring it back anytime soon. Dodge gave up on the Dakota, and until recently, GM was not really selling Colorados and Canyons. That is about to change, and it seemed natural to us that Toyota should respond by changing the Tacoma to meet or exceed the Canyon’s new abilities. Some agreed with this idea, but many did not. There are many Tacoma owners that love the truck just as it is and are not interested in seeing many of the modern touches we thought might help the vehicle retain some of its declining sales.