New 2014 Scion FR-S Monogram Series adds a Lexus touch to Toyota's sports car
The Scion FR-S is Toyota’s entry level rear-wheel drive sports car. It used to be the company’s only sports car, but Lexus is now on a wild ride with the new IS 350, RC 350 and now the amazing RC F. However, the divide between these two Toyota brands is so wide that the Scion FR-S is literally half the price of the Lexus models. Those that wanted some refinement and near-luxury fitments in their Scion were out of luck. Until now.
The New 2014 Scion FR-S Monogram Series will be applied to a limited number of cars, about 2,000. That is about a two month supply. The cars all have luxury appointments that many buyers expect in a car. For example, heated leather seating, HID headlights, dual zone climate control, Smart-key with push button start, cargo mat and a rear spoiler. The one very interesting addition is navigation via the BeSpoke “premium” audio system. When all of these features are added to the base FR-S the price comes out to about the same as the Monogram Series. That price is a very reasonable $ 27,400 with the manual 6 speed transmission. We have drive the FR-S with the automatic and don’t recommend it, but if you must have it the price in dollars is an additional $1,100. The price in driving pleasure by opting for the automatic is far more costly.
In the automotive world special editions usually have a reason. Our speculation is that Scion sees a competitor coming that will have more value than the FR-S and has decided to create a higher trim level to keep the car competitive. That competitor must be Subaru BRZ which is the twin of this car. There is no other rear-drive affordable sports car other than the Mazda MX-5 Miata and that car is basically unchanged since about 2006. Scion Vice President Doug Murtha explained the new trim in a press release saying, “Through this limited edition Monogram Series, Scion brought together extra comforts and conveniences in the FR-S and tC without sacrificing value. By incorporating these features as standard for a limited time, we provide a great price to go head-to-head with the competition and encourage more drivers to get excited about experiencing a Scion.”