2014 Lexus IS 350 and IS 250 pass Infiniti Q50 on way to number two in sales
When Lexus launched the new 2014 IS line of compact sports sedans one year ago it was truly the underdog in the class. BMW owned the top spot, and had for literally decades. Nissan’s Infiniti G37 was considered the “value” BMW choice. Infiniti offered similar or better performance at a lower cost. Over the past year, the Lexus IS has overtaken the Infiniti offering and the sales curves are currently in favor of the Lexus in a big way.
Infiniti's Unusual Sales Strategy for 2014 G37 and Q50
Infiniti also launched a new compact sports sedan in 2014 to replace its successful G37. The new vehicle was to be called the Q50. We drove the Q50 on roads and on the track and found that it had changed its personality entirely. The Q50 now feels bigger, is bigger, and it drives much more like a luxury car than a sports compact. There is nothing wrong with this, but Infiniti is moving away from the class the G37 had been strong in. Apparently the customers are not.
Interestingly, Infiniti kept selling the G37 with lower content than the Q50 in an attempt to try to cover more of the customers’ needs. It is hard to say it has worked. For the year the G37’s sales are down to less than half their prior sales volume. The Q50 is selling OK, but in combination, the Q50 and the G37 sedans do not match Lexus’ new sales volume. Lexus has now passed Infiniti in monthly sales in one of the most important segments to these automakers.