Fisker partners with Leonardo DiCaprio on new ad campaign
Fisker Automotive Inc. has announced this it is partnering with Hollywood superstar Leonardo DiCaprio to advance green living. The Oscar nominated actor has agreed to appear in a new marketing campaign, which will demonstrate how the Fisker Karma supports sustainability. In exchange, Fisker will work to promote the Leonardo DiCaprio Foundation, which does charitable work worldwide.
Illustrating the ways in which Fisker promotes sustainability will be an easy task for DiCaprio. “Fisker’s approach to responsible luxury goes well beyond minimizing fuel consumption and tailpipe emissions,” said Henrik Fisker, Executive Chairman and Co-Founder of Fisker Automotive. “Fisker uses renewable materials and the lowest-impact technologies at every stage of the engineering, production and marketing processes.”
DiCaprio, who is an investor in Fisker, commented, “My foundation supports efforts to secure a sustainable future for our planet and all its inhabitants. I am delighted to be working with Fisker Automotive to promote this shared vision.”
In terms of DiCaprio’s specific role in the ad campaign, Fisker remarked:
“As an equity investor in Fisker Automotive, DiCaprio will participate in conversations on the auto manufacturer’s future plans for the advancement of sustainable, responsible vehicles,” the company said in a statement to Bloomberg. "He’ll work closely with Fisker on marketing and promotional initiatives aimed at bringing attention to sustainability and environmental awareness.”