Kia Title Sponsor of New Kia 200

Kia is the new title sponsor of the Grand-Am Continental Tire Sports Car Challenge at Homestead-Miami Speedway – creating a race called the Kia 200.

In addition to the 2.5-hour race being named the "Kia 200," which is a first, the Kia Optima Turbo will be the official pace car for the Kia 200 and the Rolex Sports Car Series "Grand Prix of Miami." Both races take place this Saturday, March 5. It is the first Kia vehicle to pace an auto race on U.S. soil.

Kia Motorsports until this year would have been one of the true automotive oxymorons. But the brand is enjoying some recent success. Five weeks ago it captured its first podium finish at Daytona in a Grand-Am race.

"Partnering with Homestead-Miami Speedway to create on- and off-track activations is an important next step in the development of Kia's U.S. racing program as we continue to grow our presence in the world of auto racing," said Michael Sprague, vice president, marketing & communications, Kia Motors America. "Our first-ever podium finish at Daytona has created increased interest and expectations for Kia's motorsports efforts, and we are looking forward to an exciting weekend of racing and the opportunity to showcase the stylish and performance-oriented Optima Turbo to passionate followers of GRAND-AM racing."

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