Kia Announces Pricing for Soul EV and It's High
Kia will start building a battery-powered version of its Soul compact in Korea next month. The car will be Hyundai-Kia's first battery-powered EV export, with destinations including the United States and Europe, according to a Reuters report via Automotive News.
For this year, the global sales target is 5,000 Soul EVs, said Cho Yong-won, vice president of Kia's Domestic Marketing Group. In Korea, the price of the Soul EV will be 42 million won, which is about $39,400. That seems unrealistically high for the US market where a base Soul costs $14,900 in its most stripped down package but typically runs about $18,000.
The Soul EV uses a highly energy-dense lithium-ion polymer battery. Located beneath the floor, the 27kWh, air-cooled, 200 watt-hour/kg battery is expected to yield a range of approximately 80-100 miles of real-world driving on a full charge, with internal testing and evaluation results exceeding 100 miles in some instances. That's attainable on a fast charge of about 30 minutes and four hours on a slow charge.