BMW Expands Its DriveNow Program With ParkNow
If you’ve been reading our articles for some time, you’ll have noticed how BMW is the only German car manufacturer to have enthusiastically, logically and intelligently embraced the electrification of some of its car lineup. Considering the rest of its local competition is still dabbling with hybrids, tweaking projects and just spending too much time talking about future developments, BMW has taken the advantage to leap frog the its direct competition.
DriveNow With ParkNow. As part of its strategy to give their potential electric drivetrain drivers the most positive experience, BMW has put together a four-pillar master plan. See our BMW Takes on Apple Store with it's BMW i Store
The original program that plans to offer mobility options to enable drivers with longer distances to be covered by the loan of another BMW has been tested in San Francisco. Launched in the Bay Area in June, the program gives BMW registered clients vehicles powered by a conventional, fuel-efficient internal combustion engine. The program is now being extended with an additional 70 “luxurious” cars, now called ParkNow.