2013 Ford C-MAX Energi

Ford turns to Italian cartoons for C-MAX Hybrid and Energi advertising

Ford is positioning the C-MAX Hybrid and C-MAX Energi as a great solution to real world problems, by enlisting the aid of an Italian cartoon character with a back-story of facing and overcoming obstacles.

“La Linea,” Italian for “the line,” is an Italian cartoon character who is often frustrated by obstacles s/he encounters in his world. Ford has enlisted the aid of this character in a new series of commercials highlighting how the Ford C-MAX Hybrid and C-MAX Energi solve real-world problems faced by real-world car owners.

Ford's C-MAX is popular in Europe, and is sold there either with gasoline or diesel drive trains. In the U.S. it will be Ford's equivalent to the Toyota Prius, and available with either normal hybrid or plug-in hybrid drive trains. It is similar in size to the Prius V with the same tall roofline and hatchback that makes for an easily accessed large cargo area. Additionally it is more fuel efficient than the Prius line, and has a lower MSRP. Yesterday Ford announced the C-MAX Energi has a 100+ MPGe combined city/highway fuel efficiency, with a lower MSRP than the Prius Plug-in. Back in June the company announced the C-MAX Hybrid would have a 47 MPG fuel efficiency, besting the Prius v by 3 MPG.

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