The 2013 Cadillac XTS4

GM suffers from short month in April 2012 sales

There were only 24 selling days for American dealerships in April 2012 compared to 27 days in April 2011 – a difference that caused a noticeable drop in sales figures for General Motors but when you look at the daily sales rate, GM was actually on a better pace in April 2012 than they were one year ago.

General Motors sold 213,387 vehicles in the US in April 2012, which presents itself as a negative growth of over 8% compared to the 232,538 vehicles sold in April 2011. However, if you look at the fact that GM sold 8,891 vehicles per day in April 2012 compared to just 8,613 vehicles per day in 2011 – the automaker was actually on a much better pace in 2012 as they sold 3% more cars per day. Based on their average through the shortened month, GM would have shown positive growth had the month not been so much shorter in terms of business days.

GMC was the strongest brand from General Motors in terms of growth with a jump of 4.5% compared to April 2011 but more importantly – daily sales jumped by 17.5% in selling 32,603 vehicles in just 24 days. GMC was led in growth by the Canyon compact pickup with an increase of 27% followed by the Sierra full sized pickup with an increase of 19.7%. The compact Terrain sport utility vehicle was the only other GMC vehicle showing a positive growth in April 2012, with an improvement of 8.8%. The Sierra pickup family was the top model from GMC in terms of sales volume with 12,598 trucks sold while the Terrain was second in sales with 7,839 and the Acadia was third with 6,087 large crossovers sold last month.

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