GM grows in March 2012 sales but Cadillac, Buick struggle
General Motors showed a company year over year growth of 11.8% in March 2012 but while Chevrolet and GMC both saw sales grow based on a comparison against the same month last year, Cadillac and Buick were among the least successful brands in terms of sales growth. However, with 231,052 vehicles sold – GM was still the largest automaker in the American auto industry.
Chevrolet was the top brand from General Motors in terms of both sales growth (up 16.8%) and sales volume (173,073 vehicles sold) but due to the growth of Toyota and Ford Motor Company in March, Chevrolet slipped to third spot in total monthly sales. The top model from the Bowtie brand in terms of sales growth was once again the innovative Chevy Volt with an increase of 276.5% over last year. The Chevy Malibu was second in terms of growth with a jump of 53.6% as the new 2013 Malibu hits dealerships around the country and the compact Colorado pickup was third in growth with an increase of 42.6%. In terms of sales volume, the Chevrolet Silverado pickup series was the top dog with 36,491 trucks sold last month while the Malibu was second at 23,887 and the compact Cruze was third with 21,607 units sold.