A still from the first 2014 Jeep Cherokee ad

The First 2014 Jeep Cherokee Ad Takes an Unusual Approach (Video)

The 2014 Jeep Cherokee finally began reaching dealerships last week and with the first units becoming available for purchase around the country, the Chrysler Group has launched the new “Built Free” advertising campaign for the new Cherokee with a 60 second television spot that debuts today.

The tip of the 2014 Jeep Cherokee marketing iceberg is a 60 second television commercial that will debut across both broadcast and cable television channels including ABC, NBC, CBS, FOX, ESPN, TNT, the Big Ten Network, NBC Sports, Fox Sports One and NBA TV on some of the most watched shows and sporting broadcasts available – helping to put this quick moving commercial in front of a great many people.

“The Jeep brand has a rich history steeped in the unrelenting pursuit of freedom,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “The return of the Jeep Cherokee and the ‘Built Free’ campaign serves as a reminder that we can fulfill our daily responsibilities and still follow our innate desire to explore new and different experiences.”

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Comments

Looks like they totally ripped off the Toyota 4Runner campaign, but less successfully.
What about the safely brake collision system? Will it stop automatic when going into a sudden impact? Will it stop like a foot away from the back of the car?

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