Camaro comfortably outsells Mustang, Challenger in January 2011

January certainly isn’t the ideal sales month for the Big 3’s rear wheel drive muscle cars, but the Camaro managed to outsell the Ford Mustang and Dodge Challenger even though the high performance Chevy saw an 11% drop in sales compared to January last year.

The 2011 Chevrolet Camaro delivered 4,763 units, down 5,371 units from January of 2010 but it was enough to be the best of the Big 3 muscle cars. GM is surely pleased to have won the muscle car battle for January 2011 but an 11% drop in year over year sales is definitely not the way that they had hoped to begin the year. Chevrolet can expect to see the numbers for the Camaro grow in the next few months as we enter summer, accompanied by the arrival of the 2011 Chevrolet Camaro Convertible and hopefully the introduction of the new Camaro Z/28.

Ford saw a substantial drop in sales compared to 2010, with just 3,165 units representing a decline of 33% from the 4,747 cars they sold last January. The bad news for Ford is that there have been no vast changes to the mighty Mustang over the past few months and even though they moved over 3,100 units last month, a 33% decline makes for a disappointing month for the Blue Oval gang. Depending on how fuel prices go as we get into the warmer months, Ford could see numbers rebound as the snow melts – but that is still months away.


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