Camaro beats the Mustang, Challenger and 370 in August 2011
In August 2011, the Chevrolet Camaro moved 6,823 coupe and convertibles for an improvement of 7.9% over the same month in 2010, although that total presented a decline from the month before when GM moved 7,671 muscle cars. For the year, General Motors has delivered 63,255 Camaros so not only has it led 7 or the 8 months of 2011 but it also holds a very comfortable lead of almost 11,000 units over the Mustang. Based on the current sales figures, GM could stop selling the Camaro for November and December and they would still have a great chance of beating the Mustang in annual sales for the second year in a row. Before 2010, the Camaro hadn’t outsold the Mustang since 1985.
The Ford Mustang moved 5,718 units in August 2011 – an increase of 2.7% over the same month in 2010 but compared to July, the Mustang saw a decline of roughly 1,100 units. The Ford Mustang offers less power than the Camaro but thanks to Ford’s efforts in suspension and chassis technology, the Mustang is just as fast (if not faster) than its cross town rival sporting the bowtie. Even with that and the lower price in mind, the Mustang continues to trail the Camaro from month to month.
The Dodge Challenger was once again the third ranking vehicle in the class, with 3,159 brawny muscle cars sold in August 2011. This offers a decline of 4.1% from last August as well as a drop of roughly 350 units from Jul 2011. The Challenger is the slowest selling of the Big 3 muscle cars but the retro designed Dodge has consistently been in the 3,000-3,800 unit range over the past 18 months and according to the folks from Chrysler, steady sales are good enough for them – especially considering the fact that it costs more than the Chevy and Ford pony cars. At a meeting with SRT brand CEO Ralph Gilles a few weeks back, he explained that they don’t care how many units Ford and Chevy sell as the Challenger (especially in SRT8 trim) is an elite vehicle and they like the fact that the lower sales brings about some automatic exclusivity.
Last and, well let’s be honest, it’s the least too….is the Nissan 370Z. unlike the other three rear wheel drive performance models, Nissan doesn’t offer a V8 so it is at a massive disadvantage to the American muscle cars and sales reflect that. Nissan sold just 517 copies of the 370Z last month bringing about a total for the year of 5,612 – 106 units less than Ford sold Mustangs last month. The good news is that compared to other rear wheel drive Japanese sports models like the Mazda RX8, the 370Z is the crème of the crop. Remember, life is all about those little victories.
Congrats to GM, as it looks like the Camaro is gearing up to lead the segment for the second year in a row unless Ford comes up with some sort of miracle.