Rolls-Royce embraces Provenance to address its used cars
To certify its second-hand vehicles, Rolls Royce has set up a special program certifying the origin of its pre-owened cars, providing quality control and extensive extended warranty. The company had long avoided this segment of the business not wanting its cars to be referred to something as low class as "used car." Thus, as USA Today notes it, the company dressed up the idea and now tries to get the word out about Provenance: its "approved programme for pre-owned cars," not used.
Brands certifying their used vehicles is common among most manufacturers. Even the luxury car makers have programs like this. Ferrari and Porsche have their own. Mercedes, Audi and BMW have long proposed traceability guarantees and maintenance of their second-hand cars sold in their networks. Rolls-Rooyce is now in with its Provenance.
Pre-owened Rolls-Royce certification program is assigned only to vehicles sold in the official network of the auto manufacturer. It involves a strict control of the car's history. Rolls-Royce's 81 dealers world-wide then give the car a 24 month guarantee and offer it for sale at a discounted price. Still this price is much higher than what an average driver pays for his or her car.