An image from the Volvo Joyride web page. Image courtesy of Volvo Cars of North

Volvo joins Pinterest with a Volvo Joyride contest

Volvo Cars of North America (VCNA) has announced the launch of a new Pinterest-based promotion they’re calling the Volvo Joyride. This is reportedly the first social media platform campaign for the company while providing the official launch of their Pinterest channel.

Pinners, as the members of the social media site are known, can create a pinboard named Volvo Joyride along with the sweet Volvo S60 T5 AWD, plus the ultimate destination for their favorite roadtrip, planned stops and roadside attractions, driving outfits, travel songs and whatever else it takes to make their trip awesome. Three winners with the most re-pins, likes and comments will have their dream Volvo Joyride become a reality. The contest opens today and runs through Sept. 26.

Each of the three winners will receive a lease of up to four days of the Volvo S60 T5 AWD, two-nights at a hotel at their destination city, a free $250 gas card, a $250 gift card for sustenance, a $250 clothing retailer gift card plus $50 music card to flesh out your roadtrip soundtrack.

"We are one of the first luxury auto manufacturers to develop a dedicated campaign to reach the ever-growing Pinterest audience," said Linda Gangeri, VCNA's manager, marketing platforms and technologies. "This is another example of our continued efforts to create exciting, content-driven campaigns which allow our consumers to interact with the brand across our digital platforms."

“It's possible for a normally aspirated engine to lose well over 20 percent of its peak power at elevations like this, which can smother the sort of driving engagement that good mountain roads hold almost intrinsically dear,” wrote Chris Paukert for AutoBlog in his August 9 take on the new model.

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