The 2013 C-Max Energi. Photo courtesy of Ford.

Ford's global manufacturing approach may foreshadow return to leadership

If you haven’t attended any of Ford’s media events of late, you may not be aware how often the word “global” pops up in their rhetoric – whenever manufacturing or marketing pops up and it does a lot.

Originally, it was used in reference to building cars for global markets on fewer variant platforms, meaning more vehicles could start up from the same basic foundation. Ford has also found a more global approach to marketing as well as manufacturing.

Using those platforms, they can alter the upper part of the car to fit the demands and expectations of the country or region they are built in. An example of this is the B-Max, which will be sold in Europe where they value things like sliding side doors and large cargo openings in smaller cars. In the US, the same platform will be used to build the C-Max, catering to American values of more balanced passenger to cargo space and higher fuel efficiency.

In Asia, the new plants they are building will be versatile enough to build whatever vehicle clicks with the masses.

So this creates a more global approach to manufacturing. It’s one that makes a lot of market sense, because as they expand into Asia, (they are building nine new plants as you read this), the standardization of parts, platforms, material suppliers, et cetera will begin to pay off in spades.

It’s a move being replicated throughout the globe as Ford rolls out a single manufacturing operating system to drive efficiency and increase capacity to become an industry leader in lowest total production costs.

"The global One Ford plan is making it possible for us to deploy One Manufacturing, a single Ford production system that will pay tremendous dividends through standard processes, greater flexibility and improved investment efficiency," said John Fleming, Ford executive vice president, Global Manufacturing, at the Center for Automotive Research Management Briefing Seminars yesterday.

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