Hyundai Genesis Coupe Entering Identity Crisis
Recently Hyundai sent the internet world a buzz with the announcement that they would no longer be offering the Genesis Coupe in the 2.0 liter platform. Sales have been on the decline for the Genesis Coupe, and Hyundai wants to take the vehicle to the next level to compete with other luxury sports cars, a la Lexus, Infinity, Audi, BMW, etc.
This could be a potentially damaging move for the automaker, as it runs the risk of alienating the segment that made the car as popular as it has, since its introduction. After all the car was originally designed to be an entry level sports car, that mid-20's and above could have fun modding. It would virtually put an end to an already niche aftermarket community. Currently, almost all of the Genesis Coupe's aftermarket support is geared towards the 2.0 liter motor, and tuners continue to push the limits of 2.0 liter's capabilities.