Why a new generation is flocking to the new Mercedes CLA-Class
A new generation of buyers has found out about the all-new 2014 Mercedes-Benz CLA-Class and they like what they see. In April 2013, Mercedes-Benz introduced the new CLA compact luxury car with its four-door coupe styling, and buyers took notice. But these buyers are not the seasoned group the German automaker has typically attracted in the past. A new younger buyer that is over a decade younger, and many much younger than the median age of 57 for the brand, are buying the new CLA. How was Mercedes able to change gears so quickly?
It may look like like it happened overnight, but Mercedes had a plan and it’s working well. Mercedes has a growth strategy that included appealing to a younger buyer who has never purchased a Mercedes car before. The CLA-Class is the third vehicle in the compact car family that Mercedes has launched. The CLA has a starting price of $29,900 and it’s a big reason Mercedes is seeing the CLA selling extremely well.
In April 2013, Mercedes-Benz introduced the new CLA compact luxury car to the European market, and then launched the four-door coupe in the U.S. on September 20. The new stylish coupe has quickly become a top seller around the globe. In less than four months, over 12,000 CLAs were delivered to U.S. customers. Steve Cannon, head of Mercedes’s U.S. sales said, “This is our best launch in 20 years. The CLA has been a phenomenal success right out of the gate.”