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With Subaru Name Change the Old is Out the New is In

The all-new 2017 Subaru Impreza is Subaru’s first order of business after the name change. What will it mean for consumers?
2017 Subaru Impreza

Subaru’s parent company Fuji Heavy Industries is changing its name to Subaru Corporation. Their first order of business will be to deliver the 2017 Subaru Impreza under Subaru’s new Global Platform. The old is out, and the new is in. What will it mean for consumers?

The name change doesn’t take officially take effect until April 1, 2017, but the new 2017 Impreza will be out later this year. It’s being built at the the expanded plant in Lafayette, Indiana. The new next-generation Impreza is the first car to roll out with the new Subaru Global Platform. Impreza could transform the company into a major player. Subaru’s new compact sedan and 5-Door will compete with the leading small compacts from Honda and Toyota.

3 improvements are coming on Impreza

In a nutshell, the new underpinnings will reduce vibrations and produce a smoother ride quality. The body and chassis will be 70-100 percent more rigid which will translate to improved steering response, and the increased rigidity of the suspension mounting will also reduce body roll by 50 percent compared to current models. The vehicle will have a lower center of gravity improving driving dynamics in the corners producing a more dynamic ride. Subaru says the new global platform underpinning the 2017 Impreza improves crash energy absorption by 40 percent over present models.

PAGE 2: More new-generation Subaru vehicles are coming

Consumers around the globe will see a new-generation of Subaru automobiles that will continue with their core values of all-wheel-drive, fun-to-drive character and safety. To this, Subaru will be adding new styling, safety features and improved performance as they rolled out with the 2017 Impreza sedan and 5-Door hatch. More new products are coming.

Consumers will also see a new 3-Row crossover vehicle specifically designed for the U.S. market in 2018 that will replace the Tribeca. FHI’s name change to Subaru Corporation will be a positive thing for consumers around the globe as the Japanese company enhances their automobile brand with new vehicles and improved products in the near future. The first to roll of the assembly line is the 2017 Subaru Impreza. The old is out, the new is coming in soon.

Source: Subaru Global

Image source: Subaru

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