Scion FR-S outselling Subaru BRZ by huge margin [Updated]
Yesterday we reported that USA Today was saying that a $400 discount was being given on the BRZ, because Subaru dealers were selling so many fewer of the sports cars than the Scion FR-S. But Subaru representative Michael McHale has said there is a misunderstanding. McHale says the discount that was reported by USA Today, came from analyst’s calculation of the value of the current Subaru 2.9-percent APR program. It was all based on the financing of the car, not the actual sticker price.
Back in April, we reported that due to overwhelming demand, 2013 Subaru BRZ demand had pushed deliveries on the rear-wheel-drive sports car into January. And dealers were getting up to $5000 more than the suggested MSRP on the new sports car. We also reported last month that when the 2013 Scion FR-S was launched, we speculated that now that they had a choice, BRZ buyers might just drive down the street to their Scion dealer and get the Toyota version of the popular two-door coupe.