How you can win a 2015 Mercedes GLA-Class for a dream road trip
Mercedes-Benz is at it again and is using social media to attract new millennial buyers to the new 2015 Mercedes GLA-Class. They have created a new vehicle in the luxury compact SUV segment with the GLA-Class. It’s getting ready to make its dealer launch and Mercedes is using Instagram, Twitter and Facebook to attract a new younger buyer to the brand. It’s working in a big way with the CLA-Class, and it will likely work with the GLA.
What’s the contest about?
Mercedes has solicited the help from artists to athletes who are showing what gear they would pack into the all-new GLA for a dream road trip. They want contestants to use the GLA compact luxury SUV as a blank canvas and ask them to imagine how they would fill it with gear for a road trip. Using the footprint of the GLA's cargo space, you will show them how to make your mark.
GLA is the canvas
The plan is for Mercedes to show a young active generation that you can pack lots of cargo into the GLA. The idea is for you to show how you would pack the GLA for a dream road trip. If your inventory best captures the multi-dimensional spirit of GLA, you could be going on a luxurious adventure this September.
How does the contest work?
It’s really very easy for anyone who uses social media now. Find a clear surface that is about 54” X 45”, lay out your cargo and take a pic and share it on Instagram, Twitter or Facebook. You will get points for creativity and a strong aesthetic appearance. You can’t use items with any branding, as this will result in disqualification.
Then upload your overhead photograph to Instagram or Twitter, and use two hashtags: #GLApacked and #Contest. You must have a public account to use this method of entry. You can also enter on Facebook, by posting your image on the Mercedes-Benz USA wall, with the same hashtags : #GLApacked and #Contest.
What you have a chance to win
You will work with a Mercedes-Benz travel and events concierge to create a three-day road trip in the GLA. The trip will take place in late September, and be inspired by the cargo you picked. It will include: 3 days with the GLA, flights to and from a start destination, for you and a companion, luxury accommodations, and even spending money.