Aston Martin Dragon 88 Limited Edition

Aston Martin Dragon 88 Limited Edition revealed before Beijing

Aston Martin will be officially unveiling its Dragon 88 Limited Edition package at the upcoming 2012 Beijing Auto Show.

Limited edition models for the Chinese market seem to be the hot thing for the Beijing Auto Show that starts this week. Following the lead of Rolls-Royce with their “Year of the Dragon” Special Edition Phantom, and the Range Rover Evoque Special Edition Victoria Beckham, next to join the party is Aston Martin who will be officially unveiling its own China-focused Dragon 88 Limited Edition models at the 2012 Beijing Auto Show.

The Limited Edition Dragon 88 models hit the news back in February, and as reported by Jing Daily, Aston Martin is operating six dealerships in mainland China, and the British carmaker is projecting that China will become its third-largest market, trailing only the U.S. and U.K., within only a few short years.

Aston Martin is looking to the Beijing Auto Show to showcase the Dragon 88 as they look to tap the growing demand for ultra-luxury cars in China. Even as other segments point to a slowdown, the high-end market is alive and well in China. Aston Martin just recently opened its largest showroom in Shanghai and wants to expand even further in 2012 to keep up with competitors like Bentley and Rolls-Royce. Aston Martin sold 190 vehicles in China last year, which was double the cars it sold in 2010. And they have plans for new dealerships in Chongqing, Shenyang and Ordos.


Share on Facebook submit to reddit Share on Google+

Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.