Honda Jet

Honda Jet's strange looking aircraft aces first flight

The upstart ailine manufacturer is moving ahead with a product and a plan that sounds oddly familiar

Fans of Mad Men know that when Sterling Cooper Draper Pryce started their new advertising agency the thing they wanted most was an airline. Had they not insulted, and then kicked out, Honda (at that time a motorized bike company) due to Roger’s WWII Pacific Theater rage, they would now have one. Yes, Honda is an airline manufacturer. What began formally at Honda in 2006 after 20 years of research and development on the side, has now come to the point where Honda has four aircraft for testing.

See if this sounds familiar. Honda’s product will be:
- Smaller than its competition
- More fuel efficient than other similar products
- Quieter than the current products in the market
- Uses "outside the box the thinking" with regard to engines
- No threat to anyone, just quietly making a small non-threatening little product…
By all measures Honda is following its playbook from the motorcycle, automotive and residential power products success to enter the airplane business.


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