Ford returns to pawn shop to pick up its stuff
Let’s think back to 2006; In that year the Mustang with a V6 had 34 HP less than a Honda Accord coupe with a V6. One of its top selling models, the Explorer, had flipped and rolled its way into American car folklore a few years earlier, and destroyed a sales success almost unparalleled in history. American Autoworkers were becoming famous for the “Jobs bank”, which in a nutshell was a program that paid autoworkers not to work. The products, finances and the workforce were in need of some changes. However, the banks were not in the mood to loan to a company on its way out without some guarantee of repayment. In order to secure the loans the company needed it had to put down its most treasured possessions as collateral. Just like in the show Pawn Stars, Ford was asked the question; “Do you want to pawn or sell?” Ford pawned the rights to the trademarks on the top selling vehicle, the F-150, its coolest vehicle, the Mustang, and the Blue Oval logo.