2013 Ford unveils its new F-150 4X4 in a surprising new role
At first glance one would think that a 2013 Ford F-150 4X4 would be a bad pick as a pace car for the Michigan NASCAR Sprint Cup race this Sunday. After all, pace cars are supposed to be fast sports cars like Mustang Shelby GT500s, Chevy Corvettes, or 2013 SRT Vipers, right? On the contrary, pace vehicles are advertisements. Ford is very smart to put the Ford F-150 on the track and on the screen this Sunday. Here is why.
NASCAR Fan's Favorite Ride
Ford and other manufacturers don’t really race to improve their cars and trucks. That is a wonderful side effect, but the reason they race is to sell more cars and trucks. A recent study of NASCAR fans took a close look at the most common vehicles owned and driven by NASCAR fans and can you guess which vehicle was number one? If you guessed the Ford F-150 you would be correct. The second and third most driven vehicles by NASCAR fans are the Chevy Silverado and the Dodge Ram truck. The Toyota Tacoma also made the list. Overwhelmingly NASCAR fans choose trucks as their personal rides.
Mark Fields is Fords Vice President of the Americas. He is not only a suit wearing business man, he is also a pace truck driver. Fields will be looping the circuit with the race cars to set the pace in the 2013 Ford F-150 this Sunday. His comments in a recent press release perfectly sum up the reason Ford thinks the F-150 is the ideal pace vehicle. “Like our hardworking customers, Ford is committed to continuous improvement and getting the job done right with our industry-leading trucks. So many of our truck customers are race fans that it makes perfect sense to show our new 2013 F-150 FX4 model for the first time at the track.”
New 2013 Ford F-150 Features
From the grandstand and on TV it will be hard to see the new features that the 2013 Ford F-150 can come outfitted with. The standard descent control now on the SVT Raptor may not be needed, and hopefully Mr. Fields won’t be using the SYNC with MyFord Touch system to navigate or make calls. However, the bold new grill will be apparent. The new HID headlamps may also be visible.
In conclusion, Ford’s using the new F-150 4X4 as a pace car is not a crazy move, but rather, marketing genius.