2013 Chevy Malibu Eco crash

The 2013 Chevy Malibu Eco getting safer

A double win for the 2013 Chevy Malibu in NHTSA and IIHS crash testing

The Chevy Malibu has been an underachiever in the past. Despite claims that Chevy produces as good a mid-size car as anyone in the world, the brand is ranked 16th in quality by J.D. Power and Associates (2011 Initial Quality) and the car has never been number one or two on the best sellers list. Heading into model 2013 the Chevy Malibu has a lot riding on the new design. If it plans to keep pace with the Honda Accord, Toyota Camry, and Hyundai Sonata it will need to be excellent in all areas, not just have the highest “Instant Cash Rebate.”

Design for safety is now the industry’s requirement for success. Cars that are being updated always are designed to do well in the safety tests. That is why all new sedans have a curved “A” pillar, the roof and windshield support that stretches from the front of the hood where it meets the door, to the roof. By arching that frame, the overall body is strengthened. Use of higher quality, higher tensile strength steel in critical areas has also become the industry standard resulting in a slight cost increase, but savings in weight and improvements in structural rigidity. Gay Kent, GM Executive Director of Vehicle Safety, elaborated in a press release on the subject, saying “We are now seeing the results from our commitment to design the highest-rated vehicles in the world in safety performance. Earning these top safety ratings demonstrates the strength of the Malibu’s advanced structure, overall crashworthiness and effectiveness of the vehicle’s state-of-the-art safety technologies.”


Share on Facebook submit to reddit Share on Google+

Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.