Nissan GT-R Usain Bolt

Nissan names Usain Bolt 'Director of Excitement' and unveils gold GT-R

The gold-painted supercar will be auctioned off with proceeds going to Bolt's charity.

Nissan announced today that it has extended its partnership with the "World’s Fastest Man" Usain Bolt. Not only has the Japanese automaker named the Olympic sprinter its honorary “Director of Excitement,” but it also revealed a one-off “Bolt” version GT-R, a sports car introduced in 2007.

As “Director of Excitement” Bolt will help Nissan promote its global brand. “Racing is my inspiration, and I want to help Nissan become an even more exciting brand for everyone,” said Bolt on Thursday during his visit to Nissan’s Global Headquarters in Japan.

Perhaps the biggest unveiling on Thursday was an exclusive gold-painted GT-R, which will be auctioned off on Ebay. The custom supercar touts an interior with real gold finishing’s and an embossed signature from Bolt. Proceeds of the sale will go to benefit the Usain Bolt Foundation, whose mission is to help create educational and cultural opportunities for children in Bolt’s home country of Jamaica.

Aside from the one-off charity vehicle, Nissan announced that Bolt would work with the automaker to design a limited edition GT-R that will be available in limited markets. Nissan did not delve into the specifics of the project, but did say that more information will be revealed at a later date.


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