Mercedes-Benz G-Class and Unimog star in A Good Day to Die Hard [Video]
Product placement in movies in nothing new, but the latest installment of the Die Hard franchise seems to be taking it to another level. Although A Good Day to Die Hard stars Bruce Willis, it appears that Mercedes-Benz might rival him in terms of screen time. In fact, the film co-stars 14 different Mercedes-Benz models, many of which partake in thrilling car chase scenes.
According to a press release from Mercedes-Benz, the automaker’s fleet plays a key role in helping John McClane (Willis) save the world from impending nuclear doom. In order to defeat his insurmountable foe McClane enlists the services of the G-Class, Sprinter, Zetros and Unimog, which are the ideal “hero cars,” according to Anders Sundt Jensen, Head of Brand Communication Mercedes-Benz Cars.
Aside from the aforementioned “hero cars,” A Good Day to Die Hard features the C-Class, Vito, E-Class Saloon, G 63 AMG, GL-Class and a Maybach 57, which is owned by Mercedes-Benz’ parent company Daimler AG. Despite the surplus of vehicles, the all-new Mercedes-Benz CLA is noticeable absent. The CLA, which is the company’s smallest sedan, recently made its high profile debut at the 2013 Detroit Auto Show.