Maybach offering $100,000 rebate on Type 57 and Type 62 models
Although a cash rebate for car buyers is nothing new, a six-figure rebate is unheard of. Well, unheard of until now, because luxury automaker Maybach is currently offering a $100,000 rebate on two sedans. Maybach, a branch of Daimler (owner of Mercedes-Benz) is offering the massive rebate to help sell its Type 57 and Type 62 sedans, which retail for $376,300 - $416,200 and $427,700 - $467,600 respectively. Despite Maybach’s hefty MSRP, its new cash rebate program would cut a considerable fraction off the asking price.
Aside from being an attempt to please uber-rich car buyers, Daimler has instituted the rebate to sell remaining Maybach models before production ceases at the end of the year. Maybach has been a bust for Daimler since it revived the brand in 2002. Damiler originally intended for Maybach to compete with ultra-luxury brands like Rolls-Royce and Bentley. Daimler had predicted global sales of 2,000 units for Maybach, with 50 percent coming from the U.S. market. This sales goal proved to be a lofty one for Daimler, as Maybach sold just 157 vehicles worldwide in 2010. By comparison, the similarly priced Rolls-Royce sold a total of 2,711 models in the same year.