Maybach Will Cease To Be After 2013
The news of Maybach's demise is not going to have the same impact as, say, Pontiac shutting its doors – or even Hummer. Its departure is going to be little felt, especially at Mercedes which lately had to have felt handicapped by the Maybach lineup that was draining money and hurting the German manufacturer's overall aura of success.
The Maybach was introduced to take on Rolls-Royce and Bentley after a failed attempt to purchase Rolls-Royce. (BMW became the eventual owner.)
Back in 2002 the Maybach was introduced to massive fanfare in New York City, with the first models being flown via helicopter from a cruise ship in the East River. No expense was spared for the luxury models that cost north of $375,000 and topped out at $1,382,750 for the Maybach Landaulet (pictured above), that could best be described as an open-air limousine that Maybach said was "unrivalled by any other automobile in an environment of the utmost luxury and exquisite style."
Maybach used to also say it built the world's most exclusive luxury cars but is it really right to describe yourself as exclusive just because nobody (well, next to nobody) was buying you? According to a report at Autoweek.com, Maybach never hit its initial sales targets of 800 models a year.