Lana Del Rey showcases the Jaguar F-Type in stylish new ad [Video]
Jaguar certainly cemented its relationship with new spokeswoman Lana Del Rey this week. Not only did the “Born to Die” singer help the automaker launch its new F-Type coupe in Paris, she is also featured in the Jaguar’s newly released commercial introducing the all-new sports car. Jaguar announced Del Rey as its spokeswoman in late August, but the partnership had not come to fruition until now.
Jaguar’s new commercial is actually derived from a new short film titled “Burning Desire,” which is also the title of a new song by Del Rey. The commercial (available below) features Del Rey, an instrumental version of the song, and the stylish new F-Type. The commercial opens with the warning, “always obey your local speed limits,” which is followed by two professional drivers drag racing F-Type coupes on a mountainous roadside.