Chevy Spark to make US debut in August, aimed at urban market
General Motors has just announced that the Chevrolet Spark will make its U.S. debut in August. Although much of the Spark’s appeal is relegated to its fuel economy, it will be released at a time when gas prices are on the decline. That said, GM will likely tout the vehicles “millennial” oriented features in order to increase its consumer appeal. The mini-car, which is already available in 100 markets worldwide, will be primarily aimed at the urban market in America.
“We listened to what young people said they wanted in a car. Our engineers tuned and equipped the Chevrolet Spark specifically for first-time buyers and city dwellers in North America,” said Chris Perry, vice president of Chevrolet Global Marketing in a press release. “Spark is the perfect urban car because we’ve made it easy to drive, easy to park and easy to own.”
The Spark is GM’s first attempt to break into the mini-car segment, which is currently dominated by the likes of the Mini Cooper and Fiat 500. According to Perry, the mini market has never been particularly strong in the U.S., which gives the Spark an opening for success.
"It's been very successful for us around the globe, so the decision was, can we get some incremental sales out of this, can we bring some people into the franchise that we haven't seen in the past? Let's see how it goes," Perry said to USA Today.